Book Order Form | Table of Contents | Preface | Part 1 | Part 2 | Part 3 | Part 4 | Part 5
Appendix A | Appendix B

CONTENTS

Preface

Part 1

• Busting $10 Million

• Hands-on Marketing

• Salesman or Con-Artist?

• Marketeer or Pied Piper?

• Marketing Ain’t Management

• Sales Ain’t Marketing

Part 2

• Marketing and Company Maturity

• Getting Your Feet Wet

• It’s all Perception

• Sans Marketing Plans

• Best to Worst

• Lesson’s from History: The Big Three

• High-Tech Cocktail Talk

Part 3

• The Would-Be Entrepreneur

• Becoming a Marketeer

• Market Relativity

• The Path to Stagnant Growth

• Selling Value

• Selling the Positives

• You and Your Customer: Innovate or Die

• Dealing with Mr. Big

Part 4

• Negotiating

• Pricing is an Art

• Replication is not Easy with Humans

• It’s the First Drink that Kills You!

• Good Collections Always Start with a Well-defined Purchase Order

• Return on Activity: Qualifying Customers

Part 5

• Product Mix

• Forecasting or Dreaming

• Marketing Reports

• Marketing in the New Millennium

• What then is Marketing All About?

Appendix A -- Marketing Dos and Don’ts

Appendix B -- The Laws and Lies of Management