Marketeer or Pied Piper,
Salesman or Con Artist:
Managing Growth through Marketing

  By Richard J. Dadamo. Published by Annabooks, Poway, CA.
© 2001

332 pages of practical management philosophy
for directors, executives and managers.

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 This entire book can now be viewed on the web!
  
Click on the links just below.
Book Order Form | Table of Contents | Preface | Part 1 | Part 2 | Part 3 | Part 4 | Part 5
Appendix A | Appendix B

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Praise from those who know marketing:

"I believe you will enjoy Dadamo's basic hands-on approach to marketing. It presents a powerful approach to marketing a company of any size."

Dan Beadle, Founder of Productivity
Enhancement Products and BeadleNet.

"Dadamo presents a great perspective for the marketing role in a company. I consider this book a must read for my staff."

Ted Bruce, CEO of Dense-Pac Microsystems.

Dick Dadamo on Marketing:

"Marketing is the bridge between the company and the customer."

"The first priority of Marketing should be to find innovative ways to sell the existing product to the existing customer base."

"As complex as marketing can be, its success is easy to measure. Marketing is successful when sales revenue increases."

The Laws of Management Physics, A Hand Book for Hands-On Managers and Will the Real Inventory Please Stand UP and be Counted, the first two books in Dick Dadamo's series Busting Ten Million, are available from RJD Associates. Look for these forthcoming titles from the series: The World According to GAAP: Finance for non-GAAPers and Plans Are Born to be Changed.

Be sure to check out Dick Dadamo's course 8-week course The Laws of Management Physics, and his second book: "Will the Real Inventory Please Stand Up and Be Counted!"

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 Order Form

 

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Number of copies at $15.00. Includes shipping and tax for California residents.

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Home Page | Dadamo Digest | Seminars | Executive Roundtable | Management Physics Book | Inventory Management Book | Marketing Book | Audio Cassettes | Dick Dadamo Resume

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Aliso Viejo, CA 92656, USA
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